Syt. Madhav Prasadji Birla

(1918 - 1990)

Syt. Madhav Prasadji Birla, born on July 4, 1918, was a pioneer industrialist and philanthropist. An eminent member of Birla Industrial Empire, Syt. Birla was a living example of simplicity, humanity, discipline and dedication-qualities he imbibed owing to the deep influence of Mahatma Gandhi on his life. A true karmayogi, he always regarded himself as a trustee of his empire, his credo being “From God we receive and to God we offer”. With his exemplary foresight, he played an instrumental role in the all-round development of the Birla Group and build multi-product industries over the years. He also played a leading role in setting up a number of educational and medical institutions. Deeply concerned to improve the quality of life, he gave himself to a number of public causes. Being totally devoid of ego and averse to self-publicity, he contributed a lot to charitable causes without expecting anything or allowing his name to be associated with his generous donations.

Smt. Priyamvadaji Birla

(1928 - 2004)

After the passing away of the great soul on July 30, 1990, the mantle fell on his wife, Smt. Priiyamvadaji Birla, who had put untiring efforts to carry out the mission of Syt Madhav Prasadji Birla. Under her able guidance, the Group flourished and the philanthropic activities had received further impetus. Apart from giving leadership to the M.P. Birla Group of Companies, she was guiding the philanthropic activities of the Group as the perfect representative of her late husband.

Thousand of people make money, very few have the magnanimity and the wisdom to spend it wisely. Syt, M. P. Birla and Smt Priyamvadaji Birla are among these rare few.

Syt. Rajendraji S. Lodha

(1942 - 2008)

After the demise of Smt. Birla, the company continued to consolidate in terms of profitability, competitiveness and growth under the leadership of Shri Rajendraji S. Lodha, late Chairman of the M.P.Birla Group. Under his leadership, the Company posted its best ever results in the year ended 31.3.2006, 31.3.2007 and 31.3.2008.

MP BIRLA GROUP

It has been more than 100 years. The journey that had started with a single jute mill on the banks of the Hooghly river in 1919 has branched out to a multi-location, multi-product conglomerate with footprints across the country. We have grown, evolved and transformed along the way, remaining true to the vision of the founders that was enshrined in uncompromising integrity and corporate ethics. With Heart & Strength firmly embedded in the root of the organisation, the MP Birla Group empowers talented individuals to take the enterprise forward to new frontiers of business and greater heights of commercial success through sustainable policies and practices. We are mindful of the larger good of society, the priorities of the nation and the welfare of all stakeholders.

Jute DIVISION

The Birla Jute Manufacturing Company Limited was founded in 1919. BJMCL was the first jute mill to have been established by an Indian business house and is the forebearer of the present Birla Corporation Limited. We take pride in promoting sustainable and environmentally friendly living, both at home and abroad.

Cement DIVISION

The Cement Division of Birla Corporation Limited has 11 plants at eight locations, Satna & Maihar (Madhya Pradesh), Raebareli & Kundanganj (Uttar Pradesh), Chanderia (Rajasthan), Mukutban & Butibori (Maharashtra) and Durgapur (West Bengal).

They manufacture varieties of cement like Ordinary Portland Cement (OPC), 43 & 53 grades, Portland Pozzolana Cement (PPC), fly ash-based PPC, Low Alkali Portland Cement, Portland Slag Cement (PSC), Low Heat Cement and Sulphate Resistant Cement.

The cement is marketed under the brand names of MP Birla Cement PERFECT PLUS, RAKSHAK, SAMRAT ADVANCED, ULTIMATE ULTRA, UNIQUE, SAMRAT, ULTIMATE, CHETAK, PSC, MULTICEM & CONCRECEM, bringing the product under the common brand of MP Birla Cement.

Excerpts from the speech of Smt Priyamvadaji Birla
in celebration of 25 years of Durgapur Cement Works